Property public relations specialist TwoBlue Communications has appointed Karina Brisby to the role of Head of Digital Marketing.
Karina will focus on supporting TwoBlue clients in four areas:
- Creating engaging social media, website and blog content programs that will appeal to key audiences that can be easily shared across social media channels.
- Website search engine optimisation to ensure that websites secure high listings in related search results.
- Paid Search to enable clients to appear above non-paid search results, based on keywords target audiences are likely to use or on the social media platforms they use.
- Executive coaching to help senior property professionals learn how to use social media for business.
TwoBlue managing director Peter Morley commented:
“Property is a very traditional industry and has relied on out-of-date marketing tactics for far too long. To connect with target audiences in the digital age, companies often need to employ a broad combination of PR and marketing techniques with a significant digital component. Hiring a digital expert will help us connect our clients with their target audiences. Karina has enormous experience from across a wide variety of sectors and she has worked on phenomenal B2C and B2B campaigns, both in the UK and internationally, and she is a most welcome addition to our team.”
Commenting on her appointment Karina said:
“TwoBlue is a fantastic agency with interesting clients receptive to new ideas. I’m looking forward to working on some exciting campaigns and identifying new digital marketing opportunities.”
For more than 15 years, Karina has provided digital marketing and communications support for corporate clients, FMCG brands and the not for profit sector in the UK, Australia and the US.
In addition to her new role at TwoBlue, Karina hosts the podcast, Good Digital, featuring interviews with people that are using digital technologies to do good things in the world.