Our client Chelsea Waterfront recently unveiled two brand-new show-apartments in their landmark Tower West building, in partnership with Boutique London. To mark the occasion, an elegant evening reception was held on the building’s 31st floor, during which, HNW investors, property professionals and leading social media influencers enjoyed canapes, inspiring artwork and stunning views of London.
Tower West is situated on the north bank of the Thames, and is easily recognisable from many places along the riverbank. Forming a key part of the wider Chelsea Waterfront development, it comprises 76 apartments spread across 37 storeys. The combination of its desirable location and pioneering architecture by Sir Terry Farrell mean that residents have the opportunity to take in views of the London skyline that aren’t quite like anything else in London.
Those with existing knowledge of Tower West will agree that the views from this luxury residential development are a key part of its appeal. This was a fact that guests at last week’s event saw firsthand. From Farrell’s lavish reception area, they were whisked up into the show apartments via elevator, where they found themselves center stage in a magnificent panorama of the city, made all the more spectacular by the setting sun.
Throughout the evening, guests took turns to step out onto the main balcony and look out over the River Thames.
The show apartments
While the sensational views certainly made their mark, the main spectacle was, of course, Tower West’s two show apartments. Guests had the opportunity to take their time exploring each one to admire the meticulous design work of two prestigious design firms, Johnson Naylor and Accouter.
Catering to individual tastes, Johnson Naylor’s design radiated the warmth and comfort of a contemporary high-end country home. On the other hand, Accouter Design’s approach offered an air of bountiful luxury, with plush fabrics, gilded surfaces and marble features. Visitors were left in awe of the limitless flexibility to mold any one of Tower West’s apartments in line with their personal tastes.
Scupture by Jeremy Shrecker, from 508 GalleryBased on the nearby King’s Road, representatives of 508 Gallery were also in attendance at the evening’s reception and had taken this opportunity to showcase their rising star, Jeremy Schrecker. In tune with the distinct character of Tower West, a carefully curated selection of Shrecker’s small-scale abstract sculptures were featured throughout the room. The pieces perfectly complimented the space, resonating optimism whilst conveying the pure exhilaration of being.
The artworks served as a fitting introduction to the rich and diverse cultural quarter on Tower West’s doorstep. 508 Gallery is one of several leading contemporary art galleries that residents of Tower West can indulge in at their leisure.
As the evening drew to a close, glowing praise echoed throughout the room. Clearly, life at Tower West resonated with guests.
Robin Gevell, Chief Marketing Manager for Hutchison says:
“Chelsea Waterfront brings together luxury living with the history of an iconic London landmark. We have achieved this in the heart of Chelsea, one of the most sought-after areas of London, close to the Kings Road and home to many of the capital’s finest shops, bars and restaurants. People buying here do so because they want to live next to the river in a desirable area with world-class amenities on the doorstep.”